It is a joyous occasion to be the recipient of an award. It is an even bigger joy to be notified that you won a contest sponsored by Barbara Corcoran and that an element of the prize is traveling to New York City to meet her in person. That happened to us recently. Barbara Corcoran and OnDeck Financial sponsored a contest for small business owners. We entered the contest detailing what we would do with a cash prize and national social media exposure. The recent launch of our new cake jars (a slice of cake in a portable jar that we ship nationwide) seemed a perfect product fit for the contest and we wrote an essay describing how the cash money would help launch the product by helping us to buy labels and necessary shipping supplies. Because we want to sell our product nationwide, the exposure of the contest fit our needs well. We jotted off our essay and crossed our fingers.
In December we were notified by OnDeck that we were chosen as one of three finalists! What an amazing feeling to be chosen! Some of the deciding factors included our plan for the money as well as our usage of social media. While we were so excited to receive a cash prize that would help us pay for necessary expenses of our new product, we were more excited to be offered the chance to meet Barbara Corcoran and have a private consulting session with her. We did not hesitate in agreeing to travel to New York City---not even when we learned that we only had a short time to plan the trip and that the trip would fall on the same day of a very large catering order! We pulled our team together and none of us hesitated---the Sugar Sisters would travel to New York City and the rest of #teamsugarpath would pull off the order!
We packed a lot of cake jars for the trip. Thankfully so, because our flight was slightly delayed and we were stuck on the plane. We still had plenty when we arrived at the OnDeck office in Times Square. We were fortunate to meet so many wonderful people from OnDeck and spend time talking to them.
We will never forget that moment that Barbara Corcoran arrived in the OnDeck conference room where we were all meeting. As she walked into the room, the air seemed to change. While she is small in stature, her presence is larger than life. Barbara is one of the friendliest, kindest people we have met on this journey. We were quite taken with her personality---down-to-earth and so easy to talk to, yet so powerful and impressive. We got to spend an hour with her for one-on-one consulting. That hour flew! We wish we could get ten more! Our discussion with her has helped us so much already. Not only have we put into action some of the things she advised us on, merely speaking to her about our business plan helped us in other ways too.
By planning for the meeting with Barbara and speaking our plan out loud we have been reminded why we started our business, who we are, and the direction we want to take for our business. Sometimes, (read--OFTEN), you start a business with a plan and that plan changes as you go along. Our baking business is fast-paced and we are often too busy to really "work" on our business plan or to make sure we are making decisions that go along with our plan. Barbara not only provided us with great advice for our new cake jars, the subject of the contest, but she also gave us advice on our business in general. We were excited to hear she loved our ideas and that she thinks we are doing great!. That was a great boost to us because we hold a great deal of respect and admiration for her.
Since meeting with Barbara and receiving the money from OnDeck we have launched our Cake Jars and have been selling them on our website and shipping nationwide. We have launched gift boxes with our Cake Jars as well. Additionally, since we specialize in weddings and event catering, the launch of more items for weddings and events have made their way on our product list. . . .and, we have lots more to come!
This year has been a great one for us because we have not only focused more on our business plan, we have been following our passions, building our team and following Barbara's important advice on something very specific. Want to hear more about what that was? You can retain the Sugar Sisters to speak at your event by emailing email@example.com.
Want to know more about our cake jars? You can find them on our website!
We also have packages for all of life's celebrations!
We are excited that the business advice we received from Barbara, the award we received from On Deck and the business planning we did have all moved us further on our path. We are so excited at the possibilities of the future and we have many more ideas we hope to implement.
One of our best selling line of cakes--whether as a layer cake or in cake jar form is our Celebration Cakes. This is what we do---we help others Celebrate: birthdays, parties, weddings, events. Even everyday moments in life are to be celebrated. For us, we will always celebrate that day we met Barbara Corcoran and she helped us with our vision.